This is the new DS 7 Crossback Louvre. It’s a special edition version of the SUV, which was created collaboratively with the popular French art gallery. It’s available to buy now, priced from £46,530 – and first deliveries are expected to arrive in January this year.
Since DS became its own special brand, distinct from Citroen, back in 2015, the maker has been a patron of the Louvre museum – and the company says this special edition model highlights the partnership.

Top 10 best 7-seater automobiles to get 2022

Every DS 7 Crossback Louvre comes with a special sub-menu for its 12-inch infotainment system, called “A Day at the Louvre.” buyers can use the car’s touchscreen to browse images of 182 paintings, portraits and sculptures from the museum’s collection.
Advertisement – post continues below

Famous works such as he portrait of the Mona Lisa by Leonardo da Vinci, The wedding at Cana by Véronèse and The Winged victory of Samothrace are included in the package – each of which is accompanied by a four-minute podcast which outlines the work’s history.
DS also says the SUV’s exterior draws inspiration from the Leoh Ming Pei-designed Louvre Pyramid, with special badging for its bonnet, front wings and tailgate, as well as a specially created pair of laser-etched door mirrors, which feature the same geometric pattern as the art installation.