‘Is Internet shopping the future for car buyers?’
Asda will car loan you the cash to purchase a new car, before selling you annual insurance and breakdown cover. then it’ll offer fuel, oils, parts, accessories, safety kit, mobile phones for gloveboxes plus numerous other automotive products. but direct or indirect retailing of price-slashed cars for the masses it doesn’t do – yet.
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True, the supermarket chain bravely tried several decades ago, but its then revolutionary Asdadrive project crashed and burned, mostly because it was way ahead of its time. because then, that Interweb thing has taken over and massively altered the world, where consumers are pleased to purchase goods unseen from trusted outlets’ websites.
• how and where to purchase a new car
Back in the mid-eighties, the Asdadrive experiment suffered inventory and space problems as its cars stole important customer car parking bays that were required to display the mass-produced cars it was trying to sell. but now Internet-based shopping is the norm for numerous folk, non-franchised sellers of cars don’t need to have stock or great knowledge of the models they’re peddling to bargain-seekers, who typically know what they want and what they ought to pay.
So the late 2010s and early 2020s are just best for Asdacars, or something similar. With car manufacturers, their franchised dealers, plus Web-based specialist firms on one side and loyal, bargain-obsessed customers on the other, Asdacars could and ought to act as the go-between, the enabler, the facilitator. give it time and I think it’ll happen.
• “Hyundai has been transforming how people purchase cars” – Steve Fowler
So why Asda and why not Sainsbury’s, Tesco or Morrison’s? because Asda’s owned by Walmart. and this US-based retail huge has announced it’s saddling up with dealer groups and others as it moves into the car- selling company from 1 April. customers will purchase online through Walmart while at home or work or use in-store, self-op kiosks to place orders – with some of Walmart’s 2.1 million workers on hand to assist. but while they’ll be able to click in-store, they’ll typically collect from dealerships.
It’s inconceivable this really global chain will not broaden its car retailing operation to other countries, Britain included. A even more twist is a leading car company CEO has just told me, off the record, that “I’m in discussions with a couple of parties on this, and will keep you posted”. practically certainly, ‘Asdacars’ is one. The identity of the other is top secret. but I suspect not for much longer.
Would you consider purchasing a car online? let us know your thoughts in the comments below…